Client Name & Location: WorkDen Studios – Brooklyn, New York
Industry: Custom Home Office Build & Furniture Design
Primary Goal: Differentiate from competitors and increase high-ticket project bookings
Services Used: Brand Messaging Overhaul, Instagram Reels Strategy, Website Copywriting
The Challenge
WorkDen Studios had a modern and luxurious offering but struggled to articulate their value online. Their social content was infrequent and generic, while their website copy failed to convey the premium nature of their services. As a result, they attracted budget-conscious leads who weren’t a good fit.
The Strategy
1. Brand Positioning & Messaging Refresh
We reframed their messaging from “custom furniture design” to “bespoke workspace architecture for high-performance professionals.” This was reflected across all platforms, with emphasis on craftsmanship, ROI of comfort, and space psychology.
2. High-Converting Instagram Reels Campaign
Created a weekly content calendar featuring behind-the-scenes builds, time-lapse transformations, and voice-over storytelling. These Reels positioned WorkDen as artisans, not just contractors.
3. Website Copy Rewriting
Rewrote homepage, service pages, and CTAs to resonate with C-suite clients, remote founders, and creatives looking to invest in work-life harmony. CTAs focused on exclusivity and long-term benefits.
Results (First 45 Days)
22% increase in website time-on-page
3 high-ticket project bookings ($9K+ each)
4 Reels went semi-viral, averaging 18K views
19 DMs from ideal prospects asking about availability
Final Impact
Within 90 days, WorkDen shifted its clientele to higher-value projects, doubled its average project value, and developed a reputation as a “luxury home office builder” in Brooklyn. Their Reels continue to drive inbound leads weekly.
