Client Name & Location: Nook & Nest Interiors – Austin, Texas
Industry: Home Office Interior Design
Primary Goal: Increase qualified leads and booked design consultations
Services Used: Meta Ads, SEO Optimization, Landing Page Design
Challenge
Nook & Nest Interiors had a strong local reputation but relied heavily on referrals and Instagram organic content. They lacked a scalable lead generation funnel and weren’t capturing visitors effectively from their website. Despite having beautiful design work, web traffic rarely translated into consultations.
The Strategy
1. Funnel Optimization & Lead Magnet Setup
We designed a custom lead magnet titled “The Top 5 Layouts for Productive Home Offices (Based on Room Size),” offered via a new landing page. Visitors were required to submit their email and project timeline to access the guide.
2. Local Paid Ad Campaigns
Launched targeted Meta Ads focusing on newly remote professionals in Austin aged 30-55. Copy focused on functional aesthetics and personalized workspace planning.
3. SEO Content with Local Intent
We revamped their blog with locally-optimized content, such as “Best Home Office Layouts in Austin Condos” and “Working from Home in Texas Heat? Design Tips That Help.”
The Results (First 30-45 Days)
327 new email subscribers from the lead magnet
41 consultation requests (qualified leads)
2.9x increase in landing page conversion rate
8.7% average engagement rate on paid ads
Final Impact
After 3 months, Nook & Nest reported a 40% increase in monthly revenue, with their lead funnel consistently generating 10–15 consultation-ready leads/week. They also noted fewer no-shows thanks to higher-quality inquiries. Their brand is now recognized as a go-to for high-function design in Austin.
