Client Name & Location: CozySpace Creations – Scottsdale, Arizona
Industry: Virtual Home Office Design & E-Consultations
Primary Goal: Grow nationwide visibility and boost virtual service bookings
Services Used: Pinterest Marketing, Email Automation, Google Ads
The Challenge
CozySpace Creations offered affordable virtual design consultations but struggled with awareness outside Arizona. Most of their traffic came from Instagram, limiting them to a narrow audience. They needed to tap into more scalable, intent-based platforms and educate visitors about the ease of virtual design.
The strategy
1. Pinterest SEO & Visual Funnel
Set up 20+ keyword-optimized pins linking to a “Design Your Dream Desk Setup” quiz. This not only captured leads but helped segment their email list based on design style.
2. Google Search Ads for Intent-Based Traffic
Launched a Google Ads campaign targeting long-tail keywords like “virtual home office design consultation” and “budget remote workspace planner.”
3. Email Welcome Series with Upsell Logic
Created a 4-email sequence triggered by quiz completions, featuring success stories, before/after shots, and an exclusive 15% discount for first-time bookings.
Results (First 30-45 Days)
120+ quiz completions
58 new email subscribers
11 booked virtual consultations
Pinterest impressions grew by 430%
Final Impact
CozySpace now attracts national clients regularly, with over 60% of new bookings coming from outside Arizona. Their Pinterest account brings in consistent organic traffic, and the email funnel continues to drive repeat bookings and referrals. They’re now scaling to offer mini-courses for DIY clients.
